The  chic little cruise line that was now part of a larger group

By Patti Pietschmann, Travel Diva

Silversea bought out by RCI

Tiny shadow meets the behemoth Summit in Antiqua, photo by Richard Pietschmann

 

Most industry insiders expected this to happen. And the coronavirus-cruise pause possibly accelerated it. But here it is, Royal Caribbean Group is the official owner of Silversea Cruises.  

Until today Royal Caribbean held a two-thirds share of Silversea. “Silversea has been a great fit for our company from the very first day,” says Richard D. Fain, Chairman and CEO of Royal Caribbean Group. “The cultures of the two organizations work harmoniously.”

No management change (yet)

As of now, Manfredi Lefebvre d’Ovidio, who  took over the company from his late father remains as chairman of Silversea. While Roberto Martinoli keeps  his position as the brand’s president and CEO.

Barbara Muckermann

Barbara Muckermann photo from Facebook

Barbara Muckermann also keeps her post as Chief Marketing officer of Silversea.

“Manfredi and Roberto have brought a fresh point of view to our company, as well as deep knowledge of their brand’s unique audience,” Fain said. “Their skills – and Manfredi’s inimitable style – will continue to play an important role in growing Silversea into the future.”

Said Lefebvre: “The combination of our companies has been everything I hoped for. The skills and resources of Royal Caribbean Group have helped us grow and flourish. We share a vision about the bright future of cruising, and I look forward to being a shareholder in the broader Royal Caribbean Group.

Silversea is an innovator in small luxury cruises offering seamless service in chic accommodations. Fares include tips, Wifi, wines, spirits and soft drinks and some of the best food afloat.

 

 

Royal Caribbean Group formerly known as  Royal Caribbean International, until yesterday, operates a fleet of behemoth ships throughout the world such as Odyssey of the Seas (below).

Royal Caribbean Group buys out Silversea

Best wishes to both cruise lines for continuing success and a fast return to the sea.

For future Silversea bookings call a Pavlus agent at 800-528-9300 or go to pavlus.com.

 

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