THE PLACE Firenze
Piazza Santa Maria Novella 7, Firenze, Italy
Pavlus SELECT Perks
Five guaranteed amenities + one specific to this property — included at the standard nightly rate.
$100 Property Credit
Spend on dining, spa, or activities — yours to use during your stay.
Daily Breakfast for Two
Full breakfast included, every morning of your stay.
Early Check-In, Late Check-Out
Arrive early, leave late — subject to availability on arrival.
Room Upgrade on Arrival
Move up to a better room when one is available — at no extra cost.
Complimentary Wi-Fi
In-room internet included for the duration of your stay.
About this property
Located in the heart of the city, THE PLACE Firenze is an exceptional haven, more like a sophisticated
Home than a hotel, facing Santa Maria Novella Square and its homonymous Basilica that is adorned by
glorious and swirling Alberti façade. Redone under local architect Luigi Fragola in 2021, THE PLACE Firenze
reflects clean, contemporary aesthetic with added pops of color that can be found in the
accessories made by local artisans and artists. The unique concept, the attention to details and the
sartorial hospitality approach makes it the ideal place for curious travelers. The knowledgeable
Concierge team can cater for all travel requests and suggest truly unique and extraordinary
experiences, also through The Place of Wonders Foundation to support local artisans and craftmanship.
THE PLACE Firenze counts 20 unique rooms and suites over four floors ranging from the
compact-but cocooning Superior Rooms to the spacious Santa Maria Novella Master Suites with
magnificent views over the square. The Kitchen & The Bar Restaurant offers all-day dining options and
serves dishes of sincere and genuine cuisine with the best ingredients selected exclusively from
Tuscan artisanal products, that can be enjoyed either on the al fresco The Terrace in Santa Maria Novella Square
or in the refined space and lounges inside.
Home than a hotel, facing Santa Maria Novella Square and its homonymous Basilica that is adorned by
glorious and swirling Alberti façade. Redone under local architect Luigi Fragola in 2021, THE PLACE Firenze
reflects clean, contemporary aesthetic with added pops of color that can be found in the
accessories made by local artisans and artists. The unique concept, the attention to details and the
sartorial hospitality approach makes it the ideal place for curious travelers. The knowledgeable
Concierge team can cater for all travel requests and suggest truly unique and extraordinary
experiences, also through The Place of Wonders Foundation to support local artisans and craftmanship.
THE PLACE Firenze counts 20 unique rooms and suites over four floors ranging from the
compact-but cocooning Superior Rooms to the spacious Santa Maria Novella Master Suites with
magnificent views over the square. The Kitchen & The Bar Restaurant offers all-day dining options and
serves dishes of sincere and genuine cuisine with the best ingredients selected exclusively from
Tuscan artisanal products, that can be enjoyed either on the al fresco The Terrace in Santa Maria Novella Square
or in the refined space and lounges inside.
Location
Firenze, Italy
More Pavlus hotels in Firenze
Booked at the standard rate with no fees — SELECT properties include the five VIP amenities.
