Real Madrid: Pitch to Plaza

The Bernabéu can wait until tomorrow. Tonight let’s explore Madrid. After being met at the airport and transferred to your hotel, your CEO is on hand with the inside knowledge on where to go before the trip really begins. Take the afternoon to settle in at your own pace, then join your CEO for a walk to Plaza de Cibeles, where fans have climbed the fountain to celebrate every major win for generations. From there, wind through the electric football bars of the city centre — the perfect way to kick off your trip.

Today's the day. Your VIP Real Madrid matchday begins with access to the Bernabéu Market hospitality area — enjoy buffet dining, relaxed premium seating, soft drinks, a cheeky beer or glass of wine before kickoff. When it's time, take your seat among thousands of passionate fans with panoramic views of the pitch. Round out the day with a behind-the-scenes stadium tour, on matchday or another day depending on kick-off.

Yesterday: a stadium that's seen more trophies than most clubs manage in a lifetime. Today: see how it all began. A Spanish league match where every seat feels close enough to hear the studs hit the turf between every chant. Afterwards, your CEO gathers the group at a local football bar to catch La Liga fixtures alongside passionate Madrid supporters.

Football fix satisfied, start the day slower with a private walking food tour through Madrid's Old Town and Literary Quarter. Tuck into authentic tapas, regional specialties and, of course, chocolate and churros — don't mind if we do, picking up the stories behind each stop along the way. Spend the rest of the day exactly how you want to: revisit a favourite corner of the city, or relax before an optional farewell dinner with your group and CEO, swapping stories and reliving the week.

One last breakfast, then it's time to say goodbye to Madrid — though nobody here would blame you for staying a little longer.