AMA Waterways Recent Press Releases

DATE : June 29, 2020

AMAWATERWAYS CELEBRATES 18 YEARS LEADING THE WAY IN RIVER CRUISING

– (Jun. 29, 2020) –

Award-Winning River Cruise Line Invites Travel Advisors and Guests to Join in Two Virtual Celebrations on Wednesday, July 1

CALABASAS, CA – (June 29, 2020) – Family-owned and operated river cruise line AmaWaterways today announced plans to celebrate its 18th anniversary by inviting travel advisors and their guests to join two special virtual events. Full of surprise and delight moments, the events will take place on AmaWaterways’ digital platforms on Wednesday, July 1, at 10:30 a.m. PST/1:30 p.m. EST and 4 p.m. PST/7 p.m. EST. The hour-long interactive celebrations will be hosted by the company’s industry-leading Co-Founders, Rudi Schreiner and Kristin Karst, along with Co-Owner and Senior Vice President of Sales, Gary Murphy.

“’Ama’ means love – love for our guests, our employees, our crews and our travel partners whose support has meant the world to us since we started AmaWaterways 18 years ago,” said Karst, executive vice president. “It is so rewarding to see the valuable long-term partnerships that have formed and cherished memories our guests have made thanks to the passion and sparkle everyone has brought to the company, especially our wonderful crew on board our ships. We are looking forward to celebrating this milestone with our AmaFamily and sharing exciting plans for three new ships and new destinations like Egypt.”

AmaWaterways was founded in 2002 by river cruise pioneers Schreiner, Karst and the late Jimmy Murphy. Since its founding, AmaWaterways’ fleet has grown to 25 custom-designed ships sailing the world’s most iconic rivers. One of the most admired luxury travel brands in the world, AmaWaterways has earned a reputation for innovation and transforming the river cruise industry by creating authentic and inspiring cruises for every kind of traveler.

As the desire for intimate travel experiences increases, the company continues to look for ways to invite more people to consider a magical river cruise experience with AmaWaterways. Over the past several months, the company has hosted more than 1,000 virtual events including a series of educational “Webinar Wednesdays” and virtual “Sip & Sail” cocktail hours in order to remain personally connected to travel advisors and guests and to also inspire travelers dreaming about or planning their next vacation. Additionally, the leading river cruise line recently opened its 2022 bookings six months early in response to increased demand for personalized travel experiences for which AmaWaterways is celebrated. “I am incredibly proud to look back on the last 18 years and see all the innovation that our experienced teams have brought to river cruising,” added Schreiner, president. “With more than 48 years of river cruise experience combined between Kristin and me, the company has been able to remain agile and debt-free — adapting to unpredictable and challenging situations and turning them into opportunities for advancement. We are particularly grateful for the support we have received from the travel advisor community and the loyal guests they have brought us from around the world. I am looking forward to having them join in our celebration because, without them, none of this would be possible.”

About AmaWaterways

A family-owned company celebrating 18 years on the river, AmaWaterways offers unforgettable river cruises with 25 ships sailing Europe’s Danube, Rhine, Moselle, Main, Rhône, Saône (2021), Seine, Garonne, Dordogne, Dutch and Belgian Waterways and Douro Rivers, Asia’s Mekong and Africa’s Chobe and Nile Rivers (2021). Led by experienced river cruise co-founders Rudi Schreiner and Kristin Karst, the company is renowned for its innovative stateroom design featuring unique “twin balconies;” its wellness activities including a wide choice of included shore excursions featuring biking and hiking options for the active traveler; and its award-winning dining—including The Chef’s Table specialty restaurant as well as complimentary fine wine, beer and soft drinks with lunch and dinner. Modern, spacious and tastefully decorated, each ship features onboard amenities such as hair and massage salons and a fitness room, and many have heated outdoor swimming pools with swim-up bars. AmaWaterways leads the river cruise industry in innovation highlighted with the launch of AmaMagna, which at twice the width of traditional river ships, offers a new dimension in luxury river cruising. The company also offers a variety of themed sailings and brand relationships, with sailings geared towards active travelers and families as well as group and charter options.

With the highest-rated ships in Europe according to the third edition of Berlitz: River Cruising in Europe & the USA, AmaWaterways has received countless honors and accolades including Cruise Critic’s 2019 Editor’s Pick Award for “Best River Cruise Line” and “Best for Active Cruisers,” 2018 AFAR Reader’s Choice Award for “Best River Cruise Line” and inclusion of AmaMagna in 2019 TIME “World’s Greatest Places.” In addition, 18 river cruise ships in its European fleet have earned the Green Award certification, recognized for industry-leading safety, quality and environmental performance.

DATE : June 2, 2020

AMAWATERWAYS UNVEILS 2021/2022 “THE SECRETS OF EGYPT & THE NILE” E-BROCHURE

– (Jun. 2, 2020) –

Award-Winning Luxury River Cruise Line to Begin Welcoming Travelers in Egypt in Fall 2021; A Virtual Sip & Sail Cocktail Hour on Egypt Will be Hosted Thursday, June 4th, for Insider Tips

CALABASAS, CA – (June 1, 2020) – AmaWaterways today released its 2021/2022 The Secrets of Egypt & The Nile e-brochure, detailing the unparalleled journey that awaits travelers ready to discover ancient splendors along the world’s longest river. The new e-brochure provides a comprehensive look at the immersive 11-night river cruise and land adventure that guests can embark on beginning in September 2021. Complemented by authentic, small group-guided shore excursions and pre- and post-land programs, the newly designed AmaDahlia becomes the 25th addition to AmaWaterways’ luxury river cruise fleet.

“River cruising is an excellent way to experience a destination, especially Egypt, where one of the oldest civilizations in the world began along the banks of the Nile River,” said Kristin Karst, executive vice president and co-founder of AmaWaterways. “I distinctly remember my first trip to Egypt – learning so much about its fascinating history, relishing in the magical sunsets and being mesmerized by the spectacular colors on display in the local markets. I cannot wait to return and for our guests to meet the welcoming Egyptian people who so proudly share their stories.”

With 17 departures planned for the 2021 season and 38 in 2022, The Secrets of Egypt & The Nile itinerary will take guests on a seven-night roundtrip from Luxor cruise where they will uncover the storied treasures that have shaped the country’s past and influence its future. In true AmaWaterways tradition, travelers will enjoy excellent cuisine, warm service and elegantly appointed accommodations onboard the intimate 68-guest AmaDahlia, which features two restaurants, 18 staterooms and 16 suites, four of which will be panorama suites at the front of the ship. Most accommodations will boast AmaWaterways’ signature twin balconies, featuring both a French and outside balcony, allowing guests to marvel at the region’s romantic desert hills, lush oases and ancient colonnaded temples.

Accompanying the river cruise journey, guests will spend three nights pre-cruise and one-night post-cruise at the five-star Four Seasons Hotel Cairo at The First Residence, providing a truly luxurious and unforgettable experience that will showcase Egypt’s most iconic wonders along with its hidden treasures. Highlights of AmaWaterways’ carefully curated The Secrets of Egypt & The Nile itinerary include:

A visit to the exquisite Egyptian Museum, home to a unique collection of pharaonic art including mummies and the priceless treasures of Tutankhamen

A tour of the monuments at the UNESCO-designated ancient capital of Memphis, including the statue of Ramses II, Step Pyramid of King Zoser, the Great Pyramids and Sphinx of Giza

A visit to the Valley of the Kings and Queens, home to the mummified remains of more than 30 queens and princesses, including exclusive access to the tomb of Queen Nefertari

An optional excursion to the more than 3,000-year-old Temples of Abu Simbel, dedicated to Ramses II, one Egypt’s greatest pharaohs

An exclusive visit to a Nubian village with lunch and a sunset sail in Aswan on a traditional felucca, a wooden sailboat commonly used in Egypt

A special private farewell lunch at the Abdeen Presidential Palace, considered one of the most luxurious palaces in the world

A taste of traditional, locally sourced Egyptian cuisine at The Main Restaurant and The Chef’s Table, with a delectable seven-course tasting menu each evening on board; plus, lunch at the famous Naguib Mahfouz Café in the Khan El Khalili bazaar and the historic Mena House Hotel

For guests interested in extending their time in the region, the new e-brochure provides details on three optional land programs led by AmaWaterways’ knowledgeable Cruise Managers. This includes three pre-cruise nights in Dubai or four nights in Jordan (Amman and Petra) and post-cruise, four nights in Israel (Jerusalem).

The Secrets of Egypt & The Nile will operate seasonally from September through to May each year.

About AmaWaterways

A family-owned company celebrating 18 years on the river, AmaWaterways offers unforgettable river cruises with 25 ships sailing Europe’s Danube, Rhine, Moselle, Main, Rhône, Saône (2021), Seine, Garonne, Dordogne, Dutch and Belgian Waterways and Douro Rivers, Southeast Asia’s Mekong, Africa’s Chobe River and Egypt’s Nile River (2021). Led by experienced river cruise co-founders Rudi Schreiner and Kristin Karst, the company is renowned for its innovative stateroom design featuring unique “twin balconies;” its wellness activities including a wide choice of included shore excursions featuring biking and hiking options for the active traveler; and its award-winning dining—including The Chef’s Table specialty restaurant as well as complimentary fine wine, beer and soft drinks with lunch and dinner. Modern, spacious and tastefully decorated, each ship features onboard amenities such as hair and massage salons and a fitness room, and many have heated outdoor swimming pools with swim-up bars. AmaWaterways leads the river cruise industry in innovation highlighted with the launch of AmaMagna, which at twice the width of traditional river ships, offers a new dimension in luxury river cruising. The company also offers a variety of themed sailings and brand relationships, with sailings geared towards active travelers and families as well as group and charter options.

With the highest-rated ships in Europe according to the third edition of Berlitz: River Cruising in Europe & the USA, AmaWaterways has received countless honors and accolades including Cruise Critic’s 2019 Editor’s Pick Award for “Best River Cruise Line” and “Best for Active Cruisers,” 2018 AFAR Reader’s Choice Award for “Best River Cruise Line” and inclusion of AmaMagna in 2019 TIME “World’s Greatest Places.”

DATE : May 29, 2020

EUROPEAN FLEET*

– (May. 29, 2020) –

First River Cruise Line to Receive Award Earns Designation for 18 Ships

CALABASAS, CA – (May 27, 2020) – AmaWaterways today proudly announced that 18 river cruise ships in its European fleet* have all earned the prestigious Green Award certification. The fleet-wide certification follows AmaKristina becoming the river cruise industry’s first ship to receive this designation. The 18 river ships now recognized for industry-leading safety, quality and environmental performance, include AmaBella, AmaCello, AmaCerto, AmaDante, AmaDolce, AmaKristina, AmaLea, AmaLyra, AmaMagna, AmaMora, AmaPrima, AmaReina, AmaSerena, AmaSonata, AmaStella, AmaVenita, AmaVerde and AmaViola.

“We are proud to lead the charge in having our river cruise ships certified through the Green Award program,” said Rudi Schreiner, president and co-founder of AmaWaterways. “Responsibility toward the environment is the foundation on which AmaWaterways’ ships are built, and our river cruise and tour programs are operated. Respecting the principles of sustainable travel while ensuring the safety and security of guests and crew has always been our top priority.”

The Green Award program is an independent accreditation process for ocean vessels, inland barges and river cruise ships. The Green Award certificate is a mark for ships that demonstrate high safety and environmental standards. To earn the award, river cruise ships are evaluated based on the environmental impact of its engines, fuel consumption, waste and maintenance, pollution prevention and more. Many ports, such as the Port of Amsterdam, offer substantial benefits to certified ships to promote safer, cleaner inland navigation and to advocate for an integrated approach for European inland waterways.

Demonstrating its commitment to protecting and preserving the world’s rivers, AmaWaterways’ contemporary vessels — carrying 156 guests on average — are thoughtfully designed with eco-friendly elements, such as LED lights; special insulated windows that reduce energy needs for heating and cooling; power locks to plug into a port’s power supply instead of running generators; solar heating systems; water treatment plants that use a membrane technology to provide microfiltration and recycling of all water used onboard. At twice the width of traditional river cruise ships, the revolutionary AmaMagna launched in 2019 and debuted an innovative 10-engine configuration designed to reduce overall fuel consumption by up to 20 percent depending on river conditions.

Additionally, AmaWaterways continues to evaluate and implement new measures across its fleet to minimize its impact on the environment. In efforts to reduce overall plastic consumption on board its ships, the river cruise line has replaced individual single-use toiletries with soap/shampoo dispensers, replaced plastic straws with paper ones, added glass water bottles in all staterooms and continues to test the use of tetra-pak water containers to replace plastic water bottles during excursions.

“While current events may have delayed the start of this year’s sailing season, nothing has diminished our commitment to protecting the rivers that we sail upon. Receiving these awards for all our ships in Europe* reaffirms our dedication to sustainability,” said Kristin Karst, executive vice president and co-founder of AmaWaterways. “River cruising is a wonderfully intimate way to explore the world, and we will continue to honor the environment and support the development of communities we visit by introducing innovative ways to minimize our carbon footprint.”

* Excluding ships in Portugal.

About AmaWaterways

A family-owned company celebrating 18 years on the river, AmaWaterways offers unforgettable river cruises with 25 ships sailing Europe’s Danube, Rhine, Moselle, Main, Rhône, Saône (2021), Seine, Garonne, Dordogne, Dutch and Belgian Waterways and Douro Rivers, Southeast Asia’s Mekong, Africa’s Chobe River and Egypt’s Nile River (2021). Led by experienced river cruise co-founders Rudi Schreiner and Kristin Karst, the company is renowned for its innovative stateroom design featuring unique “twin balconies;” its wellness activities including a wide choice of included shore excursions featuring biking and hiking options for the active traveler; and its award-winning dining—including The Chef’s Table specialty restaurant as well as complimentary fine wine, beer and soft drinks with lunch and dinner. Modern, spacious and tastefully decorated, each ship features onboard amenities such as hair and massage salons and a fitness room, and many have heated outdoor swimming pools with swim-up bars. AmaWaterways leads the river cruise industry in innovation highlighted with the launch of AmaMagna, which at twice the width of traditional river ships, offers a new dimension in luxury river cruising. The company also offers a variety of themed sailings and brand relationships, with sailings geared towards active travelers and families as well as group and charter options.

With the highest-rated ships in Europe according to the third edition of Berlitz: River Cruising in Europe & the USA, AmaWaterways has received countless honors and accolades including Cruise Critic’s 2019 Editor’s Pick Award for “Best River Cruise Line” and “Best for Active Cruisers,” 2018 AFAR Reader’s Choice Award for “Best River Cruise Line” and inclusion of AmaMagna in 2019 TIME “World’s Greatest Places.”

DATE : May 15, 2020

AMAWATERWAYS DEBUTS 2021 “A CELEBRATION OF WINE RIVER CRUISES THROUGH EUROPE” E-BROCHURE

– (May. 15, 2020) – Travel Advisors and Guests Get a Taste During Virtual “Sip & Sail” Event on May 21

Calabasas, CA – (Thursday, May 14, 2020) – AmaWaterways, the luxury river cruise line known for curating incredible epicurean experiences, today launched its new e-brochure “A Celebration of Wine River Cruises Through Europe”, detailing more than 60 exclusive wine-themed departures planned for its upcoming 2021 season. Three all-new itineraries will showcase the famed vineyards and historic sights of Europe, including AmaWaterways’ first journey into France’s Burgundy region.

Specially designed to further immerse guests into the history of Europe’s renowned wine regions, each Celebration of Wine River Cruise is hosted by a qualified North American wine expert, who brings hand-selected wines on board to serve during a special meal and tastings. Some wines come from the expert’s own winery and other varieties are sourced from wineries located along the river cruise itinerary. Welcoming between 102 and 196 guests, the wine-themed river cruises provide a unique and delicious dimension to already enticing itineraries – at no additional cost.

“When we launched our first hosted wine cruises in 2010, we simply wanted to share our appreciation of wine and showcase the enjoyment of both New World and Old World varietals through interesting excursions and fun wine tastings. The response we have received has been remarkable, and each year we have added more departures with interesting wine experts representing vineyards from across the country,” said Kristin Karst, AmaWaterways’ executive vice president and co-founder. “Whether you are a wine lover, a knowledgeable connoisseur or simply enjoy a sip here and there, our intimate Celebration of Wine River Cruises provide an added dimension to the river cruise experience. We look forward to welcoming guests on more than the 60 wine cruises on 19 itineraries planned for 2021!”

Catering to the growing demand for its French itineraries, AmaWaterways will debut two new itineraries in 2021 both offering select Celebration of Wine River Cruise departures:

Marking AmaWaterways’ first entrance in the Burgundy region of France, the Essence of Burgundy & Provence itinerary showcases traditional French wine and cuisine in one delectable river cruise. Guests will uncover the Roman history of Chalon-sur-Saône and delight in charming Tournus with its towering Romanesque abbey and historic apothecary shop. This wine cruise will explore French châteaux from Burgundy to Provence, inviting guests to taste their way through the French culinary capital of Lyon. Guests may opt to join a scenic cruise to Mâcon to enjoy a tasting of Mâconnais wines, a visit to a local French cooking school in Valence, a guided hike from the ship to the Monastery at Mount Pipet and many other food, wine and wellness focused excursions.

Onboard Impressions of the Seine & Paris, guests will discover the most renowned Parisian destinations as well as sites memorialized by famous Impressionist painters along France’s Seine River. Sailing onboard AmaDante from Paris to Le Havre (or reverse) guests are immersed in the best of Northern France, including quaint towns and Normandy’s historic hubs. Beyond idyllic scenery at every turn, guests will enjoy traditional culinary treasures including Norman chocolate, cheese, apple-based Calvados and local cider. Highlight pre- or post-cruise are three nights in St. Malo with a visit to the magical island monastery of Mont St. Michel.

Also new for 2021, Rhine Castles & Swiss Alps itinerary will captivate guests sailing the legendary Rhine river, contoured by vineyard-clad hills and castles. The seven-night cruise explores the allure of France’s Alsace region in its welcoming capital, Strasbourg, and in Riquewihr, a small town known for its cobbled streets of quaint tasting rooms and wine shops. Additional highlights include Breisach, rising above the vineyards of the Rhine, and Freiburg, one of Germany’s sunniest cities and gateway to the Black Forest. In these fabled towns lost in time, guests will taste local flavors and touch history up close with guided hikes and bike rides. From Amsterdam’s colorful canals to the majestic Swiss Alps, this wine cruise is a journey into the heart of each destination.

For a unique and interactive firsthand look into the epicurean wine cruise journey, join AmaWaterways’ virtual “Sip & Sail” on May 21 at 3pm PST on a Facebook Live. Karst will be joined by several guests including wine educator, award-winning author, and television host, Leslie Sbrocco who will serve as the virtual Wine Host, guiding guests through wine tastings and sharing of memorable experiences and culinary delights waiting to be discovered along the Celebration of Wine River Cruise on the Danube River. Visit Facebook.com/AmaWaterways for details on the event.

About AmaWaterways

A family-owned company celebrating 18 years on the river, AmaWaterways offers unforgettable river cruises with 25 ships sailing Europe’s Danube, Rhine, Moselle, Main, Rhône, Saône (2021), Seine, Garonne, Dordogne, Dutch and Belgian Waterways and Douro Rivers, Southeast Asia’s Mekong, Africa’s Chobe River and Egypt’s Nile River (2021). Led by experienced river cruise co-founders Rudi Schreiner and Kristin Karst, the company is renowned for its innovative stateroom design featuring unique “twin balconies;” its wellness activities including a wide choice of included shore excursions featuring biking and hiking options for the active traveler; and its award-winning dining—including The Chef’s Table specialty restaurant as well as complimentary fine wine, beer and soft drinks with lunch and dinner. Modern, spacious and tastefully decorated, each ship features onboard amenities such as hair and massage salons and a fitness room, and many have heated outdoor swimming pools with swim-up bars. AmaWaterways leads the river cruise industry in innovation highlighted with the launch of AmaMagna, which at twice the width of traditional river ships, offers a new dimension in luxury river cruising. The company also offers a variety of themed sailings and brand relationships, with sailings geared towards active travelers and families as well as group and charter options.

With the highest-rated ships in Europe according to the third edition of Berlitz: River Cruising in Europe & the USA, AmaWaterways has received countless honors and accolades including Cruise Critic’s 2019 Editor’s Pick Award for “Best River Cruise Line” and “Best for Active Cruisers,” 2018 AFAR Reader’s Choice Award for “Best River Cruise Line” and inclusion of AmaMagna in 2019 TIME “World’s Greatest Places.”

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