American Cruise Lines Recent Press Releases

DATE : May 12,2020

American Extends Cruise with Comfort Plan and Protects Travel Advisor Commissions

Guilford, CT—May 12, 2020—American Cruise Lines announced today that it has extended its popular Cruise with Comfort program and will continue to protect 100% of travel advisor commissions on all Cruise with Comfort bookings. The program will now include all cruises departing through October 31st, 2020 and may be applied to both new and existing bookings. American implemented Cruise with Comfort earlier this year to provide flexibility to both guests and travel advisors, as they navigate the difficult travel decisions surrounding COVID-19.

Cruise with Comfort allows guests to cancel for any reason up to 24 hours before the start of their cruise and receive Cruise Vouchers for 100% of amounts paid. The plan has been popular among guests for the peace of mind it creates, and has been extremely well received by travel advisors because it protects all commissions based on the original sailing date. If a guest cancels their cruise, even just one day before traveling, the travel advisor is compensated fully for their work.

Earlier this year American also rolled out its Travel Advisor Assurance Plan which contains some of the most guest and agent friendly policies in the river cruise industry. Under the Travel Advisor Assurance Plan, commissions that are affected by Cruise with Comfort or by suspended cruise operations will be 100% commission protected for Cruise Vouchers issued.

“Our travel advisor partners have appreciated our commission policy in particular, because it compensates them sooner than later for their efforts,” said Susan Shultz, Vice President of Trade Relations for American. “Plus, Cruise with Comfort has helped advisors sell, because it allows guests the ability to cancel their cruise up to 24-hours before the cruise begins and still retain the full value of their cruise.”

For more information and details on American’s Cruise with Comfort plan or Travel Advisor Assurance plan, please contact American Cruise Lines at: 800-894-8570, or visit our website www.AmericanCruiseLines.com.

About American Cruise Lines:
Year after year, American Cruise Lines continues to launch the newest small ships and curated itineraries for exploring and Cruising Close to Home™. On all American’s cruises, guests discover the history, spirit, and culture of the United States aboard the most sophisticated fleet of modern riverboats and small cruise ships in the country. American operates 12 ships along more than 35 itineraries—offering the finest river cruising and coastal cruising in the U.S.A.

DATE : March 24, 2020

American Cruise Lines Travel Advisor Assurance Plan

Guilford, CT—March 24, 2020—American Cruise Lines has unveiled its full Travel Advisor Assurance Plan following the Line’s voluntary decision to suspend cruise operations through April 30th, 2020. The new plan contains some of the most guest and agent friendly policies in the river cruise industry. Most significantly, the plan includes assurance from American that it will protect Travel Advisor commissions for bookings impacted by COVID-19.
Earlier this month, American proactively rolled out flexible new options for guests and has now bundled them into one simple Travel Advisor Assurance Plan for agents.

Cruise with Comfort: This new option offers flexibility to guests for all new and existing bookings on cruises departing through August 31st, 2020. Guests that opt for this offer have the ability to cancel for any reason up to 24-hours prior to the start of their Cruise Package and to receive Cruise Vouchers equal to 100% of the amounts paid.

Suspended Cruise Options: Guests booked on any cruises that have been suspended by American will have the option to receive a full money-back refund or Cruise Vouchers equal to 125% of all amounts paid for their Cruise Package. American has been contacting guests and travel advisors directly about their options for cruises suspended due to COVID-19.

Commissions: Advisor commissions that could be affected by either Cruise with Comfort or suspended operations will be 100% commission protected for Cruise Vouchers issued. Commissions will be paid based on the original sailing date for any payments made toward commissionable items.

“Our travel advisor partners have appreciated our commission policy in particular, because it compensates them sooner than later for their efforts,” said Susan Shultz, VP of Trade Relations. “Plus, Cruise with Comfort has helped advisors sell, because it allows guests the ability to cancel their cruise up to 24-hours before the cruise begins.”

“Over the past year, we have worked consistently to offer the most competitive travel advisor programs in the industry,” said Charles B. Robertson, President and CEO of American. “These changes have been very well received because they give guests the confidence to book travel, and they give advisors prompt compensation for their efforts. They reinforce our strength as a company, our commitment to our guests, and our gratitude to our travel advisor partners.”
For more information and details on American Cruise Lines’ Advisor Assurance Plan, Cruise with Comfort option, or the most recent information on suspended cruises, please contact American Cruise Lines at: 800-894-8570, or visit our website.

About American Cruise Lines:
Year after year, American Cruise Lines continues to launch the newest small ships and uniquely curated itineraries for exploring and Cruising Close to Home™. On all American’s cruises, guests discover the history, spirit, and culture of the United States aboard the most sophisticated fleet of modern riverboats and small cruise ships in the country. American operates 12 ships along more than 35 itineraries— offering the finest river cruising and coastal cruising in the U.S.A.

DATE : February 26, 2020

American Cruise Lines to Accelerate Expansion 3 New Riverboats to Debut in the Next 20 Months

GUILFORD, CT—February 26, 2020—American Cruise Lines announced today that it will launch two additional modern riverboats for the 2021 season. Construction is already underway on the new riverboats and will ramp up as American Jazz, the Line’s 3rd modern riverboat, is readied for its 2020 debut in New Orleans.

The two riverboats coming next year will be sister ships to the American Harmony and American Jazz, but will feature new design elements that appeal to today’s discerning travelers. Further design enhancements will be unveiled later this year.

“These new ships show our continued commitment to leading the Mississippi River cruise market,” said Charles B. Robertson, President & CEO of American Cruise Lines. “The American fleet is already unrivaled and the new riverboats will allow us to continue to roll out innovative amenities that enhance
guest experiences.” All three new ships are being built at Chesapeake Shipbuilding in Salisbury, MD, an affiliate of American Cruise Lines.

“Chesapeake Shipbuilding is well-suited to increase production output,” said Steve McGee, President of Chesapeake Shipbuilding. “We have five hull fabrication buildings and more than 1,000 feet of deep water bulkhead to build and outfit multiple ships at the same time.”

American’s series of modern riverboats ushered in a new era of river cruising in the U.S. The Line introduced the country’s 1st modern riverboat in 2018, with the historic debut of the series flagship, American Song. The 2nd modern riverboat, American Harmony, was introduced in 2019 and the 3rd, American Jazz, begins cruising the Mississippi in 2020.

American Cruise Lines has introduced 5 new ships since 2017, including new coastal ships, and will have 14 ships cruising in 2021. By expanding both its river and coastal fleet, American is able to offer an unprecedented number of itineraries across the country.

American’s Modern Riverboats showcase gorgeous multi-story glass atriums and exciting contemporary design

About American Cruise Lines:
Year after year, American Cruise Lines continues to launch the newest small ships and uniquely curated itineraries for exploring and Cruising Close to Home™. On all American’s cruises, guests discover the history and spirit of the United States aboard the most sophisticated fleet of riverboats and small cruise
ships in the country. American operates 12 ships along more than 35 itineraries—offering the finest river cruising and coastal cruising in the U.S.A.

DATE : February 24, 2020

American Sets Sales Records River Cruising is More Popular Than Ever in the U.S.A.

GUILFORD, CT—February 24, 2020—American Cruise Lines announced today the strongest start to Wave Season in the company’s history. Wave Season, the cruise industry term for first quarter sales, has surpassed company expectations, with records broken in nearly every category. Demand for small ship cruises across the U.S.A. has been on the rise for some time according to American.

The company attributes much of the recent growth to the introduction of its modern riverboat series. The new riverboats offer contemporary styling with an open airy design that brings the outside world in. “Our new riverboats provide the fresh atmosphere for U.S. River cruising that today’s travelers are seeking,” says Charles B. Robertson, President & CEO of the Line. “The modern riverboats offer everything that American is already well known for, most importantly our small guest capacity, but they also add modern sophistication that appeals to a broader market of river cruise consumer.” Only American offers the finest U.S. river cruises aboard both paddlewheelers and new modern riverboats.

The record sales also come amid American’s new Cruise Close to Home™ advertising campaign which launched late last year. “The new campaign was designed to remind travelers that the finest river cruising experiences are available right here in the U.S.A. with an experienced all American company,” said Robertson. The Line estimates that 90% of Americans can drive to its cruises, skipping flights and additional travel hassles. American’s fleet of new small ships operate from February through December each year, departing from ports conveniently located across the country.

About American Cruise Lines:
Year after year, American Cruise Lines continues to launch the newest small ships and uniquely curated itineraries for exploring and Cruising Close to Home™. On all American’s cruises, guests discover the history and spirit of the United States aboard the most sophisticated fleet of riverboats and small cruise ships in the country. American operates 13 ships along more than 35 itineraries—offering the finest river cruising and coastal cruising in the U.S.A.

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